Adidas Group

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2d
Reuters Sports News
Reebok heads back to the gym with new German marketing blitzBERLIN German sportswear firm Adidas is underlining its commitment to strugglin
Reebok heads back to the gym with new German marketing blitz
Reuters Sports News / Posted 2 days ago
BERLIN German sportswear firm Adidas is underlining its commitment to struggling U.S. brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business. Reebok, which had its heyday as the most... Read more
2d
Channel NewsAsia
Reebok heads back to the gym with new German marketing blitzBERLIN: German sportswear firm Adidas is underlining its commitment to struggli
Reebok heads back to the gym with new German marketing blitz
Channel NewsAsia / Posted 2 days ago
BERLIN: German sportswear firm Adidas is underlining its commitment to struggling U.S. brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business. Reebok, which had its heyday as the most... Read more
28d
YugaTech
Adidas and Runtastic Ink $240M Acquisition DealAfter negotiations between the two parties, the deal worth $240 million for Adi
Adidas and Runtastic Ink $240M Acquisition Deal
YugaTech / Posted 28 days ago
After negotiations between the two parties, the deal worth $240 million for Adidas Group to acquire Runtastic is now a go. In a short entry on Runtastic’s blog, CEO and Co-Founder Florian Gschwandtner announced that his team is ecstatic to... Read more
29d
Bizjournals
Adidas purchases Runtastic, enters fitness app marketThe foray could help Adidas capitalize on a new market. Adidas is spreading it
Adidas purchases Runtastic, enters fitness app market
Bizjournals / Posted 29 days ago
The foray could help Adidas capitalize on a new market. Adidas is spreading its horizons as it enters a growing market. The move "reinforces (Adidas') commitment to inspire and enable athletes of all levels to harness the power of sport in their... Read more
29d
Reuters Sports News
Adidas considers giving up golf as cycling boomsLONDON/MUNICH German sportswear company Adidas has appointed investment bank Gu
Adidas considers giving up golf as cycling booms
Reuters Sports News / Posted 29 days ago
LONDON/MUNICH German sportswear company Adidas has appointed investment bank Guggenheim Partners to help with the possible sale of its golf brands, which are struggling as the sport loses popularity, particularly in the United States. Adidas made... Read more
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29d
The Irish Times
Adidas mulls sale of golf brands German sportswear company considers sale of brands including TaylorMade as gol
Adidas mulls sale of golf brands
The Irish Times / Posted 29 days ago
German sportswear company considers sale of brands including TaylorMade as golf loses popularity German sportswear company Adidas has engaged an investment bank to consider the possible sale of its golf brands, which... Read more
5 related stories
30d
Reuters UK Edition
Adidas to consider sale of struggling golf brandsThe Adidas logo is pictured in a pop-up store in Berlin December 2, 2014. LOND
Adidas to consider sale of struggling golf brands
Reuters UK Edition / Posted 30 days ago
The Adidas logo is pictured in a pop-up store in Berlin December 2, 2014. LONDON German sportswear company Adidas has engaged an investment bank to consider the possible sale of its golf brands, which are struggling as the sport loses popularity,... Read more
5 related stories
30d
Eye Witness News
Adidas gains advantage after buying Runtastic Runtastic gives Adidas access to a community of about 70 million active users
Adidas gains advantage after buying Runtastic
Eye Witness News / Posted 30 days ago
Runtastic gives Adidas access to a community of about 70 million active users. Runtastic gives Adidas access to a community of over 70 million users. Picture: @adidas via Twitter. FRANKFURT - Adidas AG... Read more
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30d
International Business Times
Adidas acquires fitness app maker Runtastic for €220m German sportswear maker Adidas has acquired Austria-based fitness app maker Run
Adidas acquires fitness app maker Runtastic for €220m
International Business Times / Posted 30 days ago
German sportswear maker Adidas has acquired Austria-based fitness app maker Runtastic at an enterprise value of €220m (£154m, $239m). Adidas acquired the company from its majority owner Axel Springe, other founders and an angel investor. Signing and... Read more
5 related stories
30d
Channel NewsAsia
Adidas to consider sale of struggling golf brandsLONDON: German sportswear company Adidas has engaged an investment bank to cons
Adidas to consider sale of struggling golf brands
Channel NewsAsia / Posted 30 days ago
LONDON: German sportswear company Adidas has engaged an investment bank to consider the possible sale of its golf brands, which are struggling as the sport loses popularity, particularly in the United States, its biggest market. Adidas made the... Read more
5 related stories
30d
Forbes
Adidas Acquires Popular Fitness Platform RuntasticAdidas AG has announced that it has acquired popular fitness platform Runtastic
Adidas Acquires Popular Fitness Platform Runtastic
Forbes / Posted 30 days ago
Adidas AG has announced that it has acquired popular fitness platform Runtastic, in a deal valued at around €220 million. Runtastic, which was founded in Austria back in 2009, has an active user base of over 70 million users. Available in 18... Read more
5 related stories
30d
Mashable
Adidas buys fitness app maker Runtastic for $240 millionImage: Jacques Brinon/Associated Press The deal, announced on Wednesday, will
Adidas buys fitness app maker Runtastic for $240 million
Mashable / Posted 30 days ago
Image: Jacques Brinon/Associated Press The deal, announced on Wednesday, will allow Adidas to quickly catch up with one of the fastest growing trends in fitness and athletics. Fitness software have been among the fastest growing segments of the app... Read more
30d
TechCrunch
Runtastic Acquired By Adidas For $240MLong time fitness app maker Runtastic has been acquired by sportswear brand adi
Runtastic Acquired By Adidas For $240M
TechCrunch / Posted 30 days ago
Long time fitness app maker Runtastic has been acquired by sportswear brand adidas Group. The news was announced today in a blog post. The deal values Runtastic at €220 million ($240M). The transaction was signed and closed today. The European app... Read more
5 related stories
m
Business Wire
Berkshire Partners and New Balance Holding Complete Acquisition of The Rockport CompanyBOSTON--(BUSINESS WIRE)--Berkshire Partners LLC, a Boston-based investment firm
Berkshire Partners and New Balance Holding Complete Acquisition of The Rockport Company
Business Wire / Posted 1 months ago
BOSTON--(BUSINESS WIRE)--Berkshire Partners LLC, a Boston-based investment firm, together with New Balance Holding, Inc., the investment arm of New Balance, today announced that they have completed the acquisition of The Rockport Company from the... Read more

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