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Advertising articles over last 30 days

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2012/05/22 05:55
2012/05/22 05:55
38m
Apple still dominates world's top brands - study
... demand and financial performance but also the role of brand." Millward Brown, part of global Advertising group WPP, takes as its starting point the financial value of the company or the part of...
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Facebook Millward Brown Nick Cooper Reuters Google
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2012/05/22 05:55
2012/05/22 05:55
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2012/05/22 05:55
2012/05/22 05:55
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2012/05/22 05:51
2012/05/22 05:51
42m
Ads blasting tax breaks 'irk' Memphis Mayor A C W...
Memphis Mayor A C Wharton railed Monday at local advertisements that chide the city for favoring corporate tax breaks over citizens. "It really irks me," Wharton said about online and radio ads...
MEMPHIS Wharton The Commercial Appeal Mark Luttrell Memphis Fast Forward
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2012/05/22 05:33
2012/05/22 05:33
1h
False Advertisements in Hong Kong
You may think every advertisement in Hong Kong is accurate. But it’s not. Remember the Photoshop retouch banner in Fortress Hill (this ad has been changed last month)? Yes, certainly there are ads...
Fortress Hill Colgate-Palmolive
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2012/05/22 04:51
2012/05/22 04:51
1h
Negotiating the Best Deal for Online Ad Inventory
It is inevitable that Microsoft will incorporate Advertising as one of the many revenue streams from its US$8.5 billion acquisition of Skype in May 2011. Skype is synonymous to the cost-free nature of...
Skype Microsoft Asian eBuddy
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2012/05/22 04:42
2012/05/22 04:42
1h
Asheville likely to ban future digital billboards
... of the older billboards have been removed. Terry Graves, general manager for Fairway Outdoor Advertising, which put up the Merrimon digital sign and three others, said he also expects the...
Jan Davis Asheville Terry Graves City Council Fairway Outdoor Advertising
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2012/05/22 03:42
2012/05/22 03:42
2h
BBB Recognizes National Small Business Week - ...
BBB and from the Federal Trade Commission: The BBB Code of Business Practices represents sound Advertising, selling and customer service practices that enhance customer trust and confidence in...
1
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Federal Trade Commission Better Business Bureau BBB Direct Selling Education Foundation U.S. Small Business Administration
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2012/05/22 03:16
2012/05/22 03:16
3h
Mary Claypool: One-stop aid for businesses
There are more than 20 billion small businesses in the United States, all dealing with economic issues that affect their bottom line. Their most critical issues are how to find and keep customers, how...
Barack Obama Monterey County Business Council Claypool Consulting
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2012/05/22 02:35
2012/05/22 02:35
3h
Ad Creep Hits the Water With Floating Billboards ...
AdFreak is your daily digest of the best and worst of creativity in Advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest...
12
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Tim Nudd
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2012/05/22 02:11
2012/05/22 02:11
4h
Print Vs. Technology: Is the Printed Book Dying a...
... digital age has also created a new form of marketing Lunt calls non-traditional Advertising. "We had a book called Mercy. It's a book about vampires. We did the launch at a...
Dean Lunt Islandport Press Frenchborrow Amazon Amazon.com
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2012/05/22 02:06
2012/05/22 02:06
4h
Wrath all around in wake of collapse
Illustration: michaelmucci.com The demise of Air Australia has highlighted the failures in the system for consumer protection of travellers, with agents sharing the brunt. AS ADMINISTRATORS continue...
3
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Max Najar Travel Compensation Fund Australian Federation of Travel Agents Jayson Westbury Axis Travel Centre
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2012/05/22 01:20
2012/05/22 01:20
5h
GroupM taps Buddy Media for social
... to combine the consumer insight from social media with the massive reach available via paid Advertising," said Michael Lazerow, Buddy Media CEO. "There are so many incomplete social marketing...
Buddy Media Michael Lazerow GroupM Interaction Worldwide Rob Norman Social Media
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2012/05/21 23:38
2012/05/21 23:38
6h
An up-close look at the CBS 'Upfront'
Recently, those in the television and Advertising communities celebrated the "upfronts." For anyone unfamiliar with the term, it refers to the third week of May each year when the television networks...
CBS Carnegie Hall New York City Nina Tassler CBS Entertainment
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2012/05/21 23:33
2012/05/21 23:33
7h
Harte-Hanks: May 22 Direct Marketing IQ Webinar t...
... lower total mail volumes, while concurrently promoting direct mail, particularly as Advertising mail continues to enjoy spending growth among brands and businesses. As digital and as...
1
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Harte-Hanks Inc. U.S. Postal Service Charley Howard AUSTIN Gary Reblin
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2012/05/21 22:30
2012/05/21 22:30
8h
TVNZ gets behind new small business event
... and demonstrate how TVNZ can help them overcome those challenges by developing an Advertising solution that delivers true ROI. Television is a powerful Advertising medium that...
28
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NEW YORK Green Party G8 Russel Norman European Union
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2012/05/21 22:05
2012/05/21 22:05
8h
First smokes, now support for ban on booze ads
BANS on Advertising, health warnings on bottles and higher liquor taxes should be considered by the Federal Government to combat alcohol problems in Australia, a new poll reveals. The Foundation for...
3
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Foundation for Alcohol Research and Education federal government Australian Labor Party Coalition and the Greens
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2012/05/21 21:54
2012/05/21 21:54
8h
French team use Alberto for big Volvo lead
French team Groupama were building a big lead on leg seven of the Volvo Ocean Race after making the best use of Tropical Storm Alberto on Monday off the coast of Miami. Groupama took a conservative...
13
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Miami Telefonica Abu Dhabi Lisbon GALWAY
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2012/05/21 21:51
2012/05/21 21:51
8h
Agencies Talk Facebook After the IPO
... no way around Facebook media buys." How would a failed Facebook affect the overall digital Advertising ecosystem? "[Digital Advertising] is going to survive and thrive with or without...
Facebook WPP Martin Sorrell General Motors Blast Radius
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2012/05/21 21:42
2012/05/21 21:42
8h
Marketing is more effective when targeted to pers...
... 21, 2012) — Advertisers spend enormous amounts of time and money attempting to tailor their Advertising campaigns to the needs of different demographic groups. After all, the concerns of...
Read more at Science Daily, Newswise
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Jacob Hirsh Association for Psychological Science Sonia Kang Galen Bodenhausen School of Management
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2012/05/21 21:37
2012/05/21 21:37
8h
Olympic brands aren't this sacred
... reasonable and proportionate in how they apply the rules. It is one thing to prevent what the Advertising industry calls "ambush marketing", whereby big businesses attempt to attach their image...
the Olympics London Brand police Coca-Cola Olympics
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2012/05/21 20:47
2012/05/21 20:47
9h
Telco advocates 'confrontational'
A PUBLICLY funded telecommunications consumer advocacy group has been told it should help small businesses more and improve its relationship with the industry. A routine government review of the...
Read more at Business Day, iTWire
1
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ACCAN Teresa Corbin federal government Department of Broadband Communications and the Digital Economy Australian Mobile Telecommunications Association
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