Andrew Howie

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18h
Mumbrella
Does adland need collaboration to produce better work?lamb ad, for example, often attribute the collaboration between One Green Bean,
Mumbrella / Posted 18 hours ago
lamb ad, for example, often attribute the collaboration between One Green Bean, The Monkeys and UM to the ad’s success. Andrew Howie, group marketing manager at MLA said in July: “All agencies see the concepts and the work before we do, so part... Read more
15d
Mumbrella
Campaign Review: The verdict on MLA Beef, Aldi, SCA and Tourism New ZealandThe ad features a jingle and starts with a man asking for “just a rump steak”.
Mumbrella / Posted 15 days ago
The ad features a jingle and starts with a man asking for “just a rump steak”. Speaking to Mumbrella about the campaign, Andrew Howie, group marketing manager at MLA, said: “As Australians we use the word ‘just’ all the time as a way of playing... Read more
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Business Insider Australia
MLA's new ad for beef is a funny musical about 'the greatest meat on earth'who “doesn’t make just a bolognese”. The new campaign takes over from “You’re
Business Insider Australia / Posted 1 months ago
who “doesn’t make just a bolognese”. The new campaign takes over from “You’re Better on Beef” and MLA marketing manager Andrew Howie said Australia produces the greatest beef in the world. “When it comes to taste, tenderness, flavour and... Read more
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B&T
MLA Repositions Beef As A Symbol Of Greatness In New TVCs Via The Monkeysas legendary cricket commentator Bill Lawry, award-winning actor Kate Ritchie a
B&T / Posted 1 months ago
as legendary cricket commentator Bill Lawry, award-winning actor Kate Ritchie and Olympic gold medallist Liesel Jones. Andrew Howie, group marketing manager at MLA, said: “Australia produces the greatest beef in the world. When it comes to... Read more
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Mumbrella
Bill Lawry, Kate Ritchie and Leisel Jones star in MLA's new musical ad 'The Greatest Meat on Earth'have created numerous large-scale campaigns for lamb – have come together to pr
Mumbrella / Posted 1 months ago
have created numerous large-scale campaigns for lamb – have come together to promote beef as the greatest meat on earth. Andrew Howie, group marketing manager at MLA told Mumbrella beef’s position as the category leader spurred the need for a... Read more

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