C3 Technologies

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AdWeek
Advertisers Beware: Audiences Are Taking Longer Than Ever to Watch TV Showshave to be patient and wait to see the results of the viewing," said Wurtzel.
Advertisers Beware: Audiences Are Taking Longer Than Ever to Watch TV Shows
AdWeek / Posted 22 days ago
have to be patient and wait to see the results of the viewing," said Wurtzel. But given that advertising is still sold on C3 and C7, how do you make money off of that four-month viewing? Wurtzel has no idea. "How you monetize it—not my job," he... Read more

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