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The most important social metrics for brands
... be weighted the heaviest in social campaigns and why? Dana Miller, SVP of Client Services,
: The goals of the campaign should dictate the metrics tracked, but across the board,...
Read more at BizReport
The key to social data
... are you seeing in social marketing? Dana Miller, Senior Vice President of Client Services,
: With Facebook and Twitter both introducing "buy" buttons, and Snapchat and...
Read more at BizReport
Facebook Finally Lets Its Firehose Be Tapped For ...
... it spawned an entire ecosystem of data interpreters, including Adobe Social, Brandwatch,
, Socialmetrix, and DataSift itself. Facebook will authorized a limited, undisclosed...
Read more at
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The Hardest Job in Boston: Managing the MBTA Twit...
... tweeted 5,336 times, up from a mere 511 tweets during the same period last year, according to
. “It helps when we talk back to people,” Battiston said. “We rely on information...
Read more at Boston Globe
Did civilizations clash over the #ChapelHillShoot...
... employed, but it only generated 33,000 tweets. We then used the social media analysis firm
to analyze Twitter responses to these events, following a methodology employed for...
Read more at Washington Post
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