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3 Public Relations Lessons Everyone Must Read
The primal questions of public relations: How do you react to a scandal? How do you generate stories that attract the right viewers? How do you launch a new product when no one has heard of you...
Read more at Forbes
5 Lessons Learned From the Patriots Twitter 'N-Wo...
Led to this: #Trouble There�s been much condemnation of the Patriots and their social media team for what happened Thursday night. As reported on Boston.Com and elsewhere, a racist troll took...
Read more at Boston Globe
The Making Of Tesla: Invention, Betrayal, And The...
Tesla Motors probably shouldn't exist. The last successful American car startup was founded 111 years ago. It's called Ford. So how has Tesla flourished where others have flopped? Today, everybody...
Read more at
+ 3 more articles
What's Not to 'Like' About Tom Brady's Facebook P...
There's plenty to like about Tom Brady's play of late. The Patriots' QB - and designated roster-filler until Jimmy Garoppolo takes over - was AFC Offensive Player of the Month in October. Brady and...
Read more at Boston Globe
Candidates Fail Their Social Media Midterms
Share this article: They didn't select the right social networks, messages, or metrics in many cases. Other than that, they get a C for effort, says
's customer support...
Read more at DMNews
The Problem With Sentiment Analysis
During the 2012 presidential election, USA Today ran a daily feature in which its technology partner, Topsy (since acquired by Apple), provided a sentiment score for each candidate. On May 1st, the...
Read more at Fast Company Magazine
The Top 10 Halloween Candy Brands on Twitter
The time is upon us for trick-or-treating, as Halloween looms tomorrow. So
mined Twitter for all mentions of candies on the social platform. And a quick note to marketers in this...
Read more at AdWeek
The best and worst airports in the U.S., accordin...
Airports, for most travelers, are a means to an end: Get in, get through and get on your way. While some airports have spent millions on creating lounges and amenities to make layovers more pleasant...
Read more at Mashable
SALT LAKE CITY
Selligent Names Mark Bell VP of Business Developm...
Selligent makes the announcement from the Direct Marketing Association’s 2014 Conference, where it will introduce the event’s keynote speaker, present lead generation and omnichannel success stories...
Read more at Business Wire
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