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3d
MumBRELLA
Tale of the ticker tape: How Woolworths' recent performance follows its revolving agency issuesTale of the ticker tape: How Woolworths’ recent performance follows its revolvi
Tale of the ticker tape: How Woolworths' recent performance follows its revolving agency issues
MumBRELLA / Posted 3 days ago
Tale of the ticker tape: How Woolworths’ recent performance follows its revolving agency issues As Woolworths beds in its third new creative agency in five years Simon Canning looks at the correlation between the marketing flux and underperformance... Read more
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4d
AdWeek
How to Win the Super Bowl Without Spending $5 Million on a 30-Second SpotLike other advertisers, Volvo last year said no thanks to plunking down more th
How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot
AdWeek / Posted 4 days ago
Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines. Rather, the automaker crashed the game via Twitter, unleashing "The Greatest... Read more
5d
Brisbane Times
Cheap Cheap, Always: Why Woolworths needs a new ad campaignWoolworths is struggling to get the right balance between quality and value in
Cheap Cheap, Always: Why Woolworths needs a new ad campaign
Brisbane Times / Posted 5 days ago
Woolworths is struggling to get the right balance between quality and value in its advertising. Photo: Glenn Hunt Woolworths is working on a new supermarket advertising campaign after appointing its third creative agency in five years, ending its... Read more
6 related stories
5d
Sydney Morning Herald
Cheap Cheap, Always: Why Woolworths needs a new ad campaignWoolworths is struggling to get the right balance between quality and value in
Cheap Cheap, Always: Why Woolworths needs a new ad campaign
Sydney Morning Herald / Posted 5 days ago
Woolworths is struggling to get the right balance between quality and value in its advertising. Photo: Glenn Hunt Woolworths is working on a new supermarket advertising campaign after appointing its third creative agency in five years, ending its... Read more
6 related stories
5d
WA Today
Cheap Cheap, Always: Why Woolworths needs a new ad campaignWoolworths is struggling to get the right balance between quality and value in
Cheap Cheap, Always: Why Woolworths needs a new ad campaign
WA Today / Posted 5 days ago
Woolworths is struggling to get the right balance between quality and value in its advertising. Photo: Glenn Hunt Woolworths is working on a new supermarket advertising campaign after appointing its third creative agency in five years, ending its... Read more
6 related stories
5d
The Age
Cheap Cheap, Always: Why Woolworths needs a new ad campaignWoolworths is struggling to get the right balance between quality and value in
Cheap Cheap, Always: Why Woolworths needs a new ad campaign
The Age / Posted 5 days ago
Woolworths is struggling to get the right balance between quality and value in its advertising. Photo: Glenn Hunt Woolworths is working on a new supermarket advertising campaign after appointing its third creative agency in five years, ending its... Read more
6 related stories
5d
Canberra Times
Cheap Cheap, Always: Why Woolworths needs a new ad campaignWoolworths is struggling to get the right balance between quality and value in
Cheap Cheap, Always: Why Woolworths needs a new ad campaign
Canberra Times / Posted 5 days ago
Woolworths is struggling to get the right balance between quality and value in its advertising. Photo: Glenn Hunt Woolworths is working on a new supermarket advertising campaign after appointing its third creative agency in five years, ending its... Read more
6 related stories
5d
AdWeek
5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50What with all the bad news involving leading brands—from Volkswagen's diesel-em
5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50
AdWeek / Posted 5 days ago
What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans have grown more cynical about marketing.... Read more
5d
MumBRELLA
Woolworths drops Leo Burnett Sydney for M&C Saatchi to handle creative Woolworths has appointed M&C Saatchi as its creative partner for its supermar
Woolworths drops Leo Burnett Sydney for M&C Saatchi to handle creative
MumBRELLA / Posted 5 days ago
Woolworths has appointed M&C Saatchi as its creative partner for its supermarkets account, ending the supermarkets’ relationship with Leo Burnett. It is the supermarket’s third... Read more
6 related stories
6d
MumBRELLA
Mumbrella360 video: Behind the Scenes of Creative Campaigns In the latest of a series we present highlights from the 2015 Mumbrella360 co
Mumbrella360 video: Behind the Scenes of Creative Campaigns
MumBRELLA / Posted 6 days ago
In the latest of a series we present highlights from the 2015 Mumbrella360 conference. Mumbrella360: Behind the Scenes of Creative Campaigns Four key agency talents share the stories... Read more
11d
MumBRELLA
New video tells ad industry to stop objectifying women; Is Twitter doomed?; Droga5 wins AdAge agency of the yearMorning Update: A new campaign is tackling how women are depicted in ads — an
New video tells ad industry to stop objectifying women; Is Twitter doomed?; Droga5 wins AdAge agency of the year
MumBRELLA / Posted 11 days ago
Morning Update: A new campaign is tackling how women are depicted in ads — and it’s using a simple Google search to start the... Read more
12d
AdWeek
The Y Calls on Droga5 for the First National Ads in Its HistoryThe Y shines a spotlight on America's forgotten communities, and how important
The Y Calls on Droga5 for the First National Ads in Its History
AdWeek / Posted 12 days ago
The Y shines a spotlight on America's forgotten communities, and how important the nonprofit's youth development work can be to their social fabric, in its first-ever national ad campaign, breaking today from Droga5. Two new 60-second spots have a... Read more
16d
MumBRELLA
'The big end of town': Charting M&C Saatchi's eventful journey to adulthood‘The big end of town’: Charting M&C Saatchi’s eventful journey to adulthood As
'The big end of town': Charting M&C Saatchi's eventful journey to adulthood
MumBRELLA / Posted 16 days ago
‘The big end of town’: Charting M&C Saatchi’s eventful journey to adulthood As M&C Saatchi celebrates its 21st birthday Simon Canning looks at some of the highs and lows of one of Australia’s biggest creative shops. Twenty one years ago I sat in a... Read more
14 related stories
17d
New Zealand's National Business Review
DDB nabs more senior creative talentKicking off the New Year with vigour, DDB has appointed two more world-class Cr
DDB nabs more senior creative talent
New Zealand's National Business Review / Posted 17 days ago
Kicking off the New Year with vigour, DDB has appointed two more world-class Creative Directors to join the team. Mike Felix and Brett Colliver both worked at DDB early in their careers before individually moving overseas to travel and work at other... Read more
17d
AdWeek
For Its Swan Song, Droga5 Sydney Used Coasters to Solicit Ideas for a Brewer's Short FilmThis was the last piece of work Droga5 Australia brought to life before shuttin
For Its Swan Song, Droga5 Sydney Used Coasters to Solicit Ideas for a Brewer's Short Film
AdWeek / Posted 17 days ago
This was the last piece of work Droga5 Australia brought to life before shutting house. And however you might feel about the agency, it's a tribute to what it could have been, and to the idea that well-harnessed crowdsourcing can bear quite edible... Read more
24d
MumBRELLA
Lynx goes metrosexual; Al Jazeera US channels axed; Droga5 actor protest; Publicis eyes Cheil stakeMorning Update: Looking to “shed outdated views of masculinity,” Axe is veeri
Lynx goes metrosexual; Al Jazeera US channels axed; Droga5 actor protest; Publicis eyes Cheil stake
MumBRELLA / Posted 24 days ago
Morning Update: Looking to “shed outdated views of masculinity,” Axe is veering from its historical girl-chases-guy storylines to show guys chasing... Read more
25d
AdWeek
9 Agency Execs Share Their Biggest Takeaways From CESSo, which gadgets and gizmos that debuted in Vegas will stay in Vegas, and what
9 Agency Execs Share Their Biggest Takeaways From CES
AdWeek / Posted 25 days ago
So, which gadgets and gizmos that debuted in Vegas will stay in Vegas, and what will become relevant to marketers in 2016 and beyond? We asked nine agency execs what they took away from the always hyped tech show: 1. Wearables only matter if we... Read more
30d
Crain's New York Business
Andrew Essex named CEO of Tribeca EnterprisesEssex will report to Tribeca Enterprises co-founder Jane Rosenthal, who will sh
Andrew Essex named CEO of Tribeca Enterprises
Crain's New York Business / Posted 30 days ago
Essex will report to Tribeca Enterprises co-founder Jane Rosenthal, who will shift to executive chair Andrew Essex, the former vice chairman and founding CEO of creative agency Droga5, has been named CEO of Tribeca Enterprises, the company behind... Read more

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