Droga5 articles over last 30 days

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Mentioned in this news Places Companies People
2014/08/22 19:35
2014/08/22 19:35
17h
Chris Garbutt, Ogilvy & Mather’s former CCO in France, led the winning Coke Zero creative pitch for the network’s New York flagship, sources said. Garbutt, who was named CCO of Ogilvy East in New York...
2014/08/22 19:35
2014/08/22 19:35
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2014/08/21 07:09
2014/08/21 07:09
2d
Without wishing to invite obvious jokes about never growing up, agency folk seem to thrive in the world of children’s literature. There’s no hard data to back this up but plenty of anecdotes. For...
2014/08/20 04:23
2014/08/20 04:23
3d
The Woolworths media pitch: a case study on how not to treat agencies In the wake of the decision by retailer Woolworths to retain Carat as its media agency, Mumbrella’s Nic Christensen asks if the...
Read more at MumBRELLA, MumBRELLA
2014/08/19 23:53
2014/08/19 23:53
3d
Barangaroo appoints 15 agencies to roster, Publicis Mojo to handle creative Central Barangaroo – artist’s impression Barangaroo, the redevelopment zone located on the western edge of Sydney’s CBD,...
Sydney
MENTIONED
2014/08/19 15:38
2014/08/19 15:38
3d
On Monday, we posted Miller Lite's new national TV spot, featuring a handful of fan photos selected from some 180,000 gathered through the immensely successful #ItsMillerTime hashtag campaign. Now,...
2014/08/15 11:09
2014/08/15 11:09
8d
The ad, created by Saatchi & Saatchi LA, features a family rapping about how good its new minivan "swagger wagon" is and stars the rapper Rhymes. It has been shared more than 17,000 times in the past...
2014/08/14 03:23
2014/08/14 03:23
9d
Qantas Loyalty to kick off marketing push after launch of frequent flyer portal Qantas has created a new online hub for its 10 million Frequent Flyer members with a major marketing blitz set to begin...
2014/08/12 02:23
2014/08/12 02:23
11d
Marketing experts are split on the reappearance of Woolworths’ ‘Fresh Food People’ positioning, with one describing it as a backward step and another proclaiming it a return to a proven winning...
Read more at MumBRELLA, MumBRELLA
2014/08/11 21:35
2014/08/11 21:35
11d
Legacy—the anti-smoking group behind the "Truth" campaigns—adopts a new strategy in the first campaign from new agency 72andSunny. Big picture, the tone is less combative and more empowering. The new...
2014/08/11 13:11
2014/08/11 13:11
12d
The six-minute spot by NBC Sports features the character of Coach Lasso, played by the actor, return for a second year to promote NBC's coverage of the Barclays Premier League. The channel introduced...
2014/08/08 09:09
2014/08/08 09:09
15d
The ad is called "calling all troublemakers" and was created by JWT New York. The spot is part of Puma’s new "forever faster" brand platform. In addition to Bolt, the new TV ad features the...
2014/08/06 01:53
2014/08/06 01:53
17d
ING Direct unveils first work from Soap Creative after parting ways with Droga5 Online bank ING Direct has unveiled the first work from interim creative agency Soap Creative with a 16-second spot...
ING DIRECT
MENTIONED
2014/08/04 13:55
2014/08/04 13:55
18d
... you for your application to our ballet academy,” says a voice-over performed by a 14-year-old girl, Raiya Goodman, also African-American. “Unfortunately you have not been accepted. You lack the...
2014/08/01 11:35
2014/08/01 11:35
22d
Under Armour is shifting creatively from brawny footballers to ballerinas. Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad...
2014/07/28 23:23
2014/07/28 23:23
25d
Creative director Oz Dean joins We Are Social Communications agency We Are Social has hired Digital Arts Network Singapore creative director Oz Dean. The announcement: Global communications agency...
2014/07/28 02:53
2014/07/28 02:53
26d
M&C Saatchi appoints Emma-Kate Dobbin as social content director M&C Saatchi has appointed former Telstra social media retail and consumer head Emma-Kate Dobbin as social content director. The...
2014/08/22 19:35
2014/08/22 19:35
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