Droga5

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6d
AdWeek
Chobani Says 'Creativity and Modern Thinking' Gave Horizon an Edge in Media Reviewyearlong contract expired, the client moved its business to Boston-based Boatho
Chobani Says 'Creativity and Modern Thinking' Gave Horizon an Edge in Media Review
AdWeek / Posted 6 days ago
yearlong contract expired, the client moved its business to Boston-based Boathouse without a review and later signed Droga5 as its agency of record before ending that relationship in March 2015 as it moved to bring more of its own marketing... Read more
7d
AdWeek
Deutsch Wins Lead Creative Duties on Busch and Busch Lightfamily of brands including Busch and Busch Light. The news comes less than a we
Deutsch Wins Lead Creative Duties on Busch and Busch Light
AdWeek / Posted 7 days ago
family of brands including Busch and Busch Light. The news comes less than a week after the multinational company hired Droga5 to promote its Best Damn malt beverage brand without a review. "Anheuser-Busch is the undisputed leader in the value... Read more
12d
AdWeek
In Its First Global Campaign, Uniqlo Ponders Why We Get Dressed Every Dayday we get dressed ... but why?" That's the question that opens "Why Do We Get
In Its First Global Campaign, Uniqlo Ponders Why We Get Dressed Every Day
AdWeek / Posted 12 days ago
day we get dressed ... but why?" That's the question that opens "Why Do We Get Dressed?" for Uniqlo Lifewear. Created by Droga5 New York, the brand's first-ever global campaign features a man running through a crowded plaza as a narrator with a... Read more
12d
AdWeek
The Agency Review Frenzy Shows No Sign of Stopping. Here's Who's Winningfull list of top U.S. agencies also ranks names like mcgarrybowen, GSD&M and VM
The Agency Review Frenzy Shows No Sign of Stopping. Here's Who's Winning
AdWeek / Posted 12 days ago
full list of top U.S. agencies also ranks names like mcgarrybowen, GSD&M and VML ahead of trendier shops like Droga5. Paull attributes this ranking to under-the-radar new business and points to VML's recent Wendy's win, adding, "It... Read more
13d
AdWeek
Johnsonville Dreams Up Its Own Version of Santa Claus to Celebrate BratsgivingDay (also known as Bratsgiving Day) by spreading delicious products to brat lov
Johnsonville Dreams Up Its Own Version of Santa Claus to Celebrate Bratsgiving
AdWeek / Posted 13 days ago
Day (also known as Bratsgiving Day) by spreading delicious products to brat lovers everywhere. Johnsonville and agency Droga5 wanted to turn National Bratwurst Day (celebrated on Aug. 16) into a true holiday where foodies could break out the... Read more
14d
Japan Today
UNIQLO launches new creative brand campaign worldwide ‹ Japan Todaythe meaning of clothing is at the heart of our new campaign.” To develop The S
UNIQLO launches new creative brand campaign worldwide ‹ Japan Today
Japan Today / Posted 14 days ago
the meaning of clothing is at the heart of our new campaign.” To develop The Science of LifeWear, UNIQLO partnered with Droga5, an award-winning global advertising agency based in New York City. In 2015 and 2016, the Cannes Lions International... Read more
18d
AdWeek
Olympic Roundup: Team USA's 2 Stellar Simones (Manuel and Biles) Make HistoryPhelps, he isn't only winning in the pool. His highly acclaimed Under Armour sp
Olympic Roundup: Team USA's 2 Stellar Simones (Manuel and Biles) Make History
AdWeek / Posted 18 days ago
Phelps, he isn't only winning in the pool. His highly acclaimed Under Armour spot, "Rule Yourself," created by agency Droga5, is now the second-most shared Olympics ad this year. (Adweek) 'Rugby is Our Religion': Fiji Erupts in Celebration of... Read more
18d
Baltimore Sun
Under Armour's Phelps ad becomes one of the most shared Olympics adsgames in Rio and still adding to the gold medal count. Adweek said Thursday th
Under Armour's Phelps ad becomes one of the most shared Olympics ads
Baltimore Sun / Posted 18 days ago
games in Rio and still adding to the gold medal count. Adweek said Thursday that the award-winning spot, created by the Droga5 agency, has become the second most shared Olympics ad for 2016 and the fifth most shared Olympics spot of all time,... Read more
18d
AdWeek
Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Everfew more gold medals along the way. Outside of his extensive hardware collectio
Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever
AdWeek / Posted 18 days ago
few more gold medals along the way. Outside of his extensive hardware collection, Phelps has helped Under Armour and agency Droga5 hit some major milestones with his "Rule Yourself" ad, including a Film Craft Grand Prix at the Cannes Lions festival.... Read more
20d
Fast Company Magazine
How Sundial Brands CEO Richelieu Dennis Is Challenging Segregation In The Beauty Aislefor millions of black consumers, decided to rattle those shelves. SheaMoisture
How Sundial Brands CEO Richelieu Dennis Is Challenging Segregation In The Beauty Aisle
Fast Company Magazine / Posted 20 days ago
for millions of black consumers, decided to rattle those shelves. SheaMoisture’s #BreakTheWalls campaign, created with Droga5, included an online call to action and its first national TV commercial. The 60-second spot took viewers through a... Read more
20d
AdWeek
An Ode to Minor League Baseball, and All Working Class Heroesfor a stark contrast with many of this year's big-budget Olympics ads, Wantz to
An Ode to Minor League Baseball, and All Working Class Heroes
AdWeek / Posted 20 days ago
for a stark contrast with many of this year's big-budget Olympics ads, Wantz took his inspiration in part from a recent Droga5 Under Armour spot that painted Michael Phelps in a more intimate light. "I look to do sports ads whenever I get the... Read more
22d
AdWeek
Is Pokemon Go Finally Making Augmented Reality Mainstream?It's also hard to scale. But it may influence future technological advances. G
Is Pokemon Go Finally Making Augmented Reality Mainstream?
AdWeek / Posted 22 days ago
It's also hard to scale. But it may influence future technological advances. George Bennett, head of digital strategy at Droga5, said AR's emergence will usher in a new platform war where tech companies will compete over mapping the first AR... Read more
28d
AdWeek
How Droga5 London Will, and Won't, Be Like the Mothershipassholes" rule when it comes to judging ad awards, and it's worked out pretty w
How Droga5 London Will, and Won't, Be Like the Mothership
AdWeek / Posted 28 days ago
assholes" rule when it comes to judging ad awards, and it's worked out pretty well for him lately. The creative chief at Droga5 London has been judging Branded Content & Branded Entertainment for the Clio Awards here in Bali this week. And it's... Read more
28d
New York Post
South Street’s renaissance will appeal to more than touristsStreet for office towers, too. At Larry Silverstein’s 120 Wall St., at the corn
South Street’s renaissance will appeal to more than tourists
New York Post / Posted 28 days ago
Street for office towers, too. At Larry Silverstein’s 120 Wall St., at the corner of South Street, global strategic agency Droga5 recently expanded by 110,000 square feet, bringing its total at the now full, 650,000-square-foot address to 208,000... Read more
29d
AdWeek
David Droga Tells Us His Top 10 Droga5 Campaigns to Celebrate a Decade in Business2016 marked a major milestone for Droga5. This summer the agency celebrated its
David Droga Tells Us His Top 10 Droga5 Campaigns to Celebrate a Decade in Business
AdWeek / Posted 29 days ago
2016 marked a major milestone for Droga5. This summer the agency celebrated its 10th anniversary, and while creative chairman and founder David Droga doesn't particularly like to dwell on the past, he sat down with Adweek to discuss his 10 favorite... Read more

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