James Beckerman

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The Greater New Milford Spectrum
Postcards from NormLeague rivals for many years. Photo: Norm Cummings / Norm Cummings Veteran Wat
Postcards from Norm
The Greater New Milford Spectrum / Posted 2 days ago
League rivals for many years. Photo: Norm Cummings / Norm Cummings Veteran Water Witch Hose Co. No. 2 firefighters James Hulton, a.k.a. Bud, left, and Rick Onorato enjoy the ride in one of the fire department's trucks during the Memorial... Read more
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Mashable
Mister Softee sues alleged jingle thief from Brooklynthe multinational franchise is being overzealous in lashing out small-time imit
Mister Softee sues alleged jingle thief from Brooklyn
Mashable / Posted 7 days ago
the multinational franchise is being overzealous in lashing out small-time imitators like this Brooklyn truck. But Joel Beckerman, founder of sonic branding firm Man Made Music, said this kind of action is necessary in order to prevent Mister... Read more
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Fast Company Magazine
Mister Softee Is Suing A Rival Ice Cream Truck For Stealing Its Jingleon its logo, truck colors, and menu appearance. But using Mister Softee's famo
Mister Softee Is Suing A Rival Ice Cream Truck For Stealing Its Jingle
Fast Company Magazine / Posted 9 days ago
on its logo, truck colors, and menu appearance. But using Mister Softee's famous jingle is the worst offense, says Joel Beckerman, founder of sonic branding firm Man Made Music and author of The Sonic Boom: How Sound Transforms the Way We Think,... Read more
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Deseret News
Real Salt Lake dives back into CCL play after 3-year hiatusof important games and a lot of games that have been riding on it, it’s a good
Real Salt Lake dives back into CCL play after 3-year hiatus
Deseret News / Posted 25 days ago
of important games and a lot of games that have been riding on it, it’s a good time to be a player on this team,” said Kyle Beckerman prior to RSL’s departure last week. RSL coach Jeff Cassar said lineup rotation would be necessary for the club to... Read more

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