'Be an Engineer,' Exxon Mobil Tells Apathetic Young People in Equally Apathetic Ads
AdWeek / Posted 26 days ago
Let's imagine a world without engineers. What does that look and feel like?
It's upon this thought experiment that BBDO New York embarks in "Be an Engineer," an effort by Exxon Mobil to motivate young people to ... well, use your engineering prowess... Read more