Richard Dickson

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MumBRELLA
Remodelling Barbie: how Mattel revived an ailing global brandtransparent on the budget and provided access to the senior leadership of Matte
Remodelling Barbie: how Mattel revived an ailing global brand
MumBRELLA / Posted 16 days ago
transparent on the budget and provided access to the senior leadership of Mattel, including the president of the company, Richard Dickson. BBDO got a large amount of time not just with marketing but with Mattel’s senior leadership team including... Read more
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The Columbian
Hello Barbie pleads ‘buy me’ as doll fails to catch onMattel Chief Operating Officer Richard Dickson is hoping to shake loose the inn
Hello Barbie pleads ‘buy me’ as doll fails to catch on
The Columbian / Posted 1 months ago
Mattel Chief Operating Officer Richard Dickson is hoping to shake loose the innovation and creativity the toymaker needs to revive sales. A talking Barbie doll hasn’t been much help. Introduced in November, Hello Barbie generated the most buzz the... Read more

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