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2012/05/18 23:47
2012/05/18 23:47
9d
GM spurns pricey SuperBowl ads
NEW YORK (AFP) - General Motors said Friday it will skip the next SuperBowl advertising extravaganza because ads cost too much, just days after it pulled online ads from social network Facebook. GM,...
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Joel Ewanick
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2012/05/18 23:47
2012/05/18 23:47
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2012/05/18 23:47
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2012/05/15 19:42
2012/05/15 19:42
12d
Coca-Cola's New World of Marketing: Facebook + TV...
... media before and after paid media. Lewis then outlined a case study of Coca-Cola’s last Super Bowl ad campaign. We recognized that idea first was going to come from digital, she says. We...
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Alison Lewis
Coca-Cola
Coke
Facebook
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