Susan Wojcicki

Latest stories

2d
AdWeek
Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Techrecent NewFronts, IPG's Magna Global took her pitch to heart, striking a $250 m
Adweek's Power List 2016: The Top 100 Leaders in Marketing, Media and Tech
AdWeek / Posted 2 days ago
recent NewFronts, IPG's Magna Global took her pitch to heart, striking a $250 million, multiyear deal with YouTube. Under Susan Wojcicki, YouTube is now challenging the TV networks for ad dollars. Norman Jean Roy/Trunk Archive Under Falco, 62,... Read more
8d
New York Post
Facebook tests ‘music’ videos to keep eyeballs from YouTubeAll of a sudden, well-armed rivals are raising the stakes for YouTube boss Susa
Facebook tests ‘music’ videos to keep eyeballs from YouTube
New York Post / Posted 8 days ago
All of a sudden, well-armed rivals are raising the stakes for YouTube boss Susan Wojcicki. And why not — it’s where the money is. It is predicted that online video consumption will grow by 57 percent over the four years ending in 2017, and... Read more
9d
AdWeek
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partnersthat nearly 1 million people watched.) During YouTube's NewFronts presentation
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
AdWeek / Posted 9 days ago
that nearly 1 million people watched.) During YouTube's NewFronts presentation (which the company dubs Brand Cast), CEO Susan Wojcicki boasted that on mobile devices alone, the site reaches more adults 18-49 than any TV network. And though Big... Read more
11d
Stamford Advocate
White men in tech are now being referred to as 'non-diverse'of directors includes former Secretary of State Colin Powell, Gilead Sciences C
White men in tech are now being referred to as 'non-diverse'
Stamford Advocate / Posted 11 days ago
of directors includes former Secretary of State Colin Powell, Gilead Sciences CFO Robin Washington as well as YouTube CEO Susan Wojcicki and former vice president of the European Commission, Neelie Kroes. That means that of the 12 people on its... Read more
3 related stories
11d
Connecticut Post
White men in tech are now being referred to as 'non-diverse'of directors includes former Secretary of State Colin Powell, Gilead Sciences C
White men in tech are now being referred to as 'non-diverse'
Connecticut Post / Posted 11 days ago
of directors includes former Secretary of State Colin Powell, Gilead Sciences CFO Robin Washington as well as YouTube CEO Susan Wojcicki and former vice president of the European Commission, Neelie Kroes. That means that of the 12 people on its... Read more
3 related stories
11d
San Francisco Chronicle
White men in tech are now being referred to as 'non-diverse'of directors includes former Secretary of State Colin Powell, Gilead Sciences C
White men in tech are now being referred to as 'non-diverse'
San Francisco Chronicle / Posted 11 days ago
of directors includes former Secretary of State Colin Powell, Gilead Sciences CFO Robin Washington as well as YouTube CEO Susan Wojcicki and former vice president of the European Commission, Neelie Kroes. That means that of the 12 people on its... Read more
3 related stories
11d
Business Insider
White men in tech are now being referred to as 'non-diverse'of directors includes former Secretary of State Colin Powell, Gilead Sciences C
White men in tech are now being referred to as 'non-diverse'
Business Insider / Posted 11 days ago
of directors includes former Secretary of State Colin Powell, Gilead Sciences CFO Robin Washington as well as YouTube CEO Susan Wojcicki and former vice president of the European Commission, Neelie Kroes. That means that of the 12 people on its... Read more
3 related stories
12d
AdWeek
Why Digital Video Players Should Stop Comparing Their Viewership to TVthe past two weeks of NewFronts presentations, digital video players took that
Why Digital Video Players Should Stop Comparing Their Viewership to TV
AdWeek / Posted 12 days ago
the past two weeks of NewFronts presentations, digital video players took that to heart. During YouTube's Brandcast, CEO Susan Wojcicki made the bold claim that "on mobile alone, YouTube now reaches more 18- to 49-year-olds than any network." And... Read more
13d
AdWeek
YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Featuredaily mobile active users in March. Mobile was a major focus of YouTube's Bran
YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature
AdWeek / Posted 13 days ago
daily mobile active users in March. Mobile was a major focus of YouTube's BrandCast event in New York last week, when CEO Susan Wojcicki advocated for advertisers to pour their TV dollars into digital advertising. But surprisingly, the company... Read more
16d
CBS News
​America trails the world on paid maternity leaveAmerica's veneration of motherhood, great as it is, doesn't go far enough in th
​America trails the world on paid maternity leave
CBS News / Posted 16 days ago
America's veneration of motherhood, great as it is, doesn't go far enough in the view of Silicon Valley executive Susan Wojcicki: In 1999 I joined a small company called Google, when I was four months pregnant. Back then, we were a start-up, with... Read more
16d
CNBC
Making millions from the Internet: Meet YouTube's content creatorsportions of their budgets to digital. This past week at BrandCast, Youtube's a
Making millions from the Internet: Meet YouTube's content creators
CNBC / Posted 16 days ago
portions of their budgets to digital. This past week at BrandCast, Youtube's annual pitch to advertisers, YouTube CEO Susan Wojcicki said the company now reaches more 18-49 year olds than any network—broadcast or cable. This comes on the... Read more
17d
The Morning Call
YouTube now bigger than TV among advertisers' target audienceYouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company
YouTube now bigger than TV among advertisers' target audience
The Morning Call / Posted 17 days ago
YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers. “I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told... Read more
5 related stories
18d
AdWeek
Time Warner Cable Media Pushes Back After YouTube's Bold Claim About Audience ReachDuring last night's BrandCast, YouTube CEO Susan Wojcicki claimed that her comp
Time Warner Cable Media Pushes Back After YouTube's Bold Claim About Audience Reach
AdWeek / Posted 18 days ago
During last night's BrandCast, YouTube CEO Susan Wojcicki claimed that her company reaches more adults 18-49 on mobile alone than any other TV network. Based on dubious stats, it was only a matter of time before someone from the TV side—say, several... Read more
18d
The Verge
YouTube says its primetime audience is bigger than the top 10 TV shows combinedin attendance that its content was safe, high-quality, and watched by more than
YouTube says its primetime audience is bigger than the top 10 TV shows combined
The Verge / Posted 18 days ago
in attendance that its content was safe, high-quality, and watched by more than just bored teenagers. This time YouTube CEO Susan Wojcicki cut to the chase. "Today, I’m happy to announce that on mobile alone YouTube now reaches more 18–49-year-olds... Read more
18d
Mashable
Lilly Singh, Big Bird help YouTube Brandcast shinethat TV can't. "YouTube enables a level of interaction between the creators an
Lilly Singh, Big Bird help YouTube Brandcast shine
Mashable / Posted 18 days ago
that TV can't. "YouTube enables a level of interaction between the creators and viewers that TV & movies can't match," CEO Susan Wojcicki said to an audience of roughly 2,700 people. "Unlike other platforms, people actually go to YouTube to watch... Read more
18d
AdWeek
Here's What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016are incredibly proud that YouTube gives everyone a voice, brings them together
Here's What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016
AdWeek / Posted 18 days ago
are incredibly proud that YouTube gives everyone a voice, brings them together and shows them the world," said YouTube CEO Susan Wojcicki. However, the night also received some unscripted content. During a speech from Dentsu Aegis North America... Read more
5 related stories
18d
Baltimore Sun
YouTube now bigger than TV among advertisers' target audienceYouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company
YouTube now bigger than TV among advertisers' target audience
Baltimore Sun / Posted 18 days ago
YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers. “I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told... Read more
5 related stories
18d
Engadget
YouTube helps advertisers jump on viral contentpart of Google Preferred, meaning it will gain higher rankings on Google Search
YouTube helps advertisers jump on viral content
Engadget / Posted 18 days ago
part of Google Preferred, meaning it will gain higher rankings on Google Search and YouTube. According to YouTube CEO Susan Wojcicki, "we reach more [18 to 49 years-olds] during prime time than the top 10 TV shows combined." And of course,... Read more
5 related stories
18d
Los Angeles Times
YouTube now bigger than TV among advertisers' target audienceYouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company
YouTube now bigger than TV among advertisers' target audience
Los Angeles Times / Posted 18 days ago
YouTube CEO Susan Wojcicki kept it simple Thursday in the digital video company’s annual pitch to advertisers. “I’m happy to announce that on mobile alone YouTube now reaches more 18- to 49-year-olds than any network -- broadcast or cable,” she told... Read more
5 related stories
18d
MumBRELLA
Youtube claims it has bigger prime time audience on mobile alone than TVprime time audience of traditional TV networks in the US. Wojcicki: we are big
Youtube claims it has bigger prime time audience on mobile alone than TV
MumBRELLA / Posted 18 days ago
prime time audience of traditional TV networks in the US. Wojcicki: we are bigger in prime time audience. CEO of Youtube Susan Wojcicki told US media buyers at an event today: “At a time when TV networks are losing audiences, Youtube is growing... Read more
19d
Stamford Advocate
YouTube will now let brands automatically buy ads on its hottest viral videosad product called Google Preferred Breakout Videos that lets brands automatical
YouTube will now let brands automatically buy ads on its hottest viral videos
Stamford Advocate / Posted 19 days ago
ad product called Google Preferred Breakout Videos that lets brands automatically place their content alongside what CEO Susan Wojcicki described as the site’s “fastest rising, hottest videos." The product is an extension of its regular... Read more
2 related stories
19d
Connecticut Post
YouTube will now let brands automatically buy ads on its hottest viral videosad product called Google Preferred Breakout Videos that lets brands automatical
YouTube will now let brands automatically buy ads on its hottest viral videos
Connecticut Post / Posted 19 days ago
ad product called Google Preferred Breakout Videos that lets brands automatically place their content alongside what CEO Susan Wojcicki described as the site’s “fastest rising, hottest videos." The product is an extension of its regular... Read more
2 related stories
19d
San Francisco Chronicle
YouTube will now let brands automatically buy ads on its hottest viral videos (GOOG, GOOGL)ad product called Google Preferred Breakout Videos that lets brands automatical
YouTube will now let brands automatically buy ads on its hottest viral videos (GOOG, GOOGL)
San Francisco Chronicle / Posted 19 days ago
ad product called Google Preferred Breakout Videos that lets brands automatically place their content alongside what CEO Susan Wojcicki described as the site’s “fastest rising, hottest videos." The product is an extension of its regular... Read more
2 related stories
19d
The Hollywood Reporter
YouTube Guns for Broadcasters at Glitzy NewFronts Presentation"At a time when TV networks are losing audiences, YouTube is growing in every r
YouTube Guns for Broadcasters at Glitzy NewFronts Presentation
The Hollywood Reporter / Posted 19 days ago
"At a time when TV networks are losing audiences, YouTube is growing in every region and across every screen," CEO Susan Wojcicki said at Brandcast. YouTube pulled no punches during its star-studded event Thursday pitching advertisers: The streamer... Read more
5 related stories
19d
Variety
YouTube CEO: TV’s Loss of Viewers Is Our Gaincombined. “At a time when TV is losing audiences, YouTube is growing in every
YouTube CEO: TV’s Loss of Viewers Is Our Gain
Variety / Posted 19 days ago
combined. “At a time when TV is losing audiences, YouTube is growing in every region, on every screen,” said YouTube CEO Susan Wojcicki at the video giant’s Brandcast event Thursday evening in New York. She added that time spent watching YouTube... Read more
19d
Darien News-Review
YouTube CEO: We Beat Every Networkpeople using mobile devices to watch its prank clips, vlogs and cat videos. Ca
YouTube CEO: We Beat Every Network
Darien News-Review / Posted 19 days ago
people using mobile devices to watch its prank clips, vlogs and cat videos. Calling the past year YouTube’s best ever, CEO Susan Wojcicki shared the stats Thursday during YouTube’s annual Brandcast presentation in New York to advertisers. She... Read more
4 related stories
19d
San Antonio Express-News
YouTube CEO: We Beat Every Networkpeople using mobile devices to watch its prank clips, vlogs and cat videos. Ca
YouTube CEO: We Beat Every Network
San Antonio Express-News / Posted 19 days ago
people using mobile devices to watch its prank clips, vlogs and cat videos. Calling the past year YouTube’s best ever, CEO Susan Wojcicki shared the stats Thursday during YouTube’s annual Brandcast presentation in New York to advertisers. She... Read more
4 related stories
19d
Stamford Advocate
YouTube CEO: We Beat Every Networkpeople using mobile devices to watch its prank clips, vlogs and cat videos. Ca
YouTube CEO: We Beat Every Network
Stamford Advocate / Posted 19 days ago
people using mobile devices to watch its prank clips, vlogs and cat videos. Calling the past year YouTube’s best ever, CEO Susan Wojcicki shared the stats Thursday during YouTube’s annual Brandcast presentation in New York to advertisers. She... Read more
4 related stories
19d
Connecticut Post
YouTube CEO: We Beat Every Networkthat’s just people using mobile devices to watch its prank clips, vlogs and cat
YouTube CEO: We Beat Every Network
Connecticut Post / Posted 19 days ago
that’s just people using mobile devices to watch its prank clips, vlogs and cat videos. Calling the past year YouTube’s best ever, CEO Susan Wojcicki shared the stats Thursday during YouTube’s annual Brandcast presentation in New York to advertise... Read more
4 related stories
19d
Houston Chronicle
YouTube CEO: We Beat Every Networkany network, including broadcasters, and hits more viewers in that demographic
YouTube CEO: We Beat Every Network
Houston Chronicle / Posted 19 days ago
any network, including broadcasters, and hits more viewers in that demographic during prime time than the top 10 shows combined. CEO Susan Wojcicki shared the stats Thursday during YouTube’s annual Brandcast presentation in New York to adverti... Read more
4 related stories
19d
AdWeek
Even Without an Official Presence, Snapchat Is Everywhere at the NewFrontspitching advertisers in New York. While YouTube is undoubtedly the biggest pla
Even Without an Official Presence, Snapchat Is Everywhere at the NewFronts
AdWeek / Posted 19 days ago
pitching advertisers in New York. While YouTube is undoubtedly the biggest platform with a NewFronts presence—CEO Susan Wojcicki will make a case for marketers to shift hefty TV budgets to digital at tonight's Brandcast event—publishers... Read more
2 related stories
20d
Connecticut Post
30 Years of Female Entrepreneurship: From Anomalies To Assetslimited corporate rights to operating 22 leading S&P 500 companies at CEO posit
30 Years of Female Entrepreneurship: From Anomalies To Assets
Connecticut Post / Posted 20 days ago
limited corporate rights to operating 22 leading S&P 500 companies at CEO positions. From inspirational leaders like Susan Wojcicki and Sheryl Sandberg to media giants like Arianna Huffington and Oprah Winfrey, the landscape for female... Read more
23d
AdWeek
After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgetsa lot of decisions for traditional media upfront and then afterwards look at di
After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
AdWeek / Posted 23 days ago
a lot of decisions for traditional media upfront and then afterwards look at digital and YouTube," explains YouTube CEO Susan Wojcicki. Not anymore. EMarketer expects digital advertising to surpass TV spend for the first time next year,... Read more
23d
Wired News
In the New Wireless Universe, You’re Finally at the Centerfor something new after 10 years working on search ads—the economic engine that
In the New Wireless Universe, You’re Finally at the Center
Wired News / Posted 23 days ago
for something new after 10 years working on search ads—the economic engine that drives the entire Google empire. His boss, Susan Wojcicki, suggested he talk to Andy Rubin, who led the creation of Android and still oversaw what had become the... Read more
25d
Orlando Sentinel
Hillary Clinton, Donald Trump, Edward Snowden: Sunday guestshead writer of Funny or Die D.C. and former speechwriter for President Obama; B
Hillary Clinton, Donald Trump, Edward Snowden: Sunday guests
Orlando Sentinel / Posted 25 days ago
head writer of Funny or Die D.C. and former speechwriter for President Obama; Bob Garfield, co-host of "On the Media"; and Susan Wojcicki, CEO of YouTube. A panel on the White House Correspondents' Dinner features Tammy Haddad and Betsy Fischer... Read more
29d
Fortune
4 Things You Can Do To Get Your Employer To Increase Paid Parental Leaveanalysis, and they’ve found great ROI on paid family leave.” In a 2014 op-ed i
4 Things You Can Do To Get Your Employer To Increase Paid Parental Leave
Fortune / Posted 29 days ago
analysis, and they’ve found great ROI on paid family leave.” In a 2014 op-ed in the Wall Street Journal, YouTube CEO Susan Wojcicki shared Google’s findings on paid parental leave. She revealed that when the tech giant extended their policy... Read more
30d
AdWeek
Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effectivebut this time Barbie's wearing a lab coat, not a wedding dress. It's been watc
Ads That Empower Women Don’t Just Break Stereotypes—They’re Also Effective
AdWeek / Posted 30 days ago
but this time Barbie's wearing a lab coat, not a wedding dress. It's been watched more than 20 million times. YouTube CEO Susan Wojcicki (@SusanWojcicki), who is based in San Bruno, Calif., is also raising five kids, a flock of chickens and a pair... Read more
1m
Guardian Unlimited
The hyper-gendering of women in Silicon Valley is predictable and awfulhe couldn’t see past the female-ness of it all. At a Salesforce conference las
The hyper-gendering of women in Silicon Valley is predictable and awful
Guardian Unlimited / Posted a month ago
he couldn’t see past the female-ness of it all. At a Salesforce conference last year, an interviewer turned to YouTube CEO Susan Wojcicki and said: “Susan, you know something about babies. This is what I love about Susan: she has five... Read more

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