WPP articles over last 30 days

- articles last 30 days - articles per day
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2015/07/07 20:51
2015/07/07 20:51
7h
Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate. "Mobile-first"...
2015/07/07 20:51
2015/07/07 20:51
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2015/07/07 12:42
2015/07/07 12:42
16h
I've written two books about CMOs: "What the New Breed of CMOs Know That You Don't" published in 2013, and "The Changing MO of the the CMO" published in 2011. Both were launched at the Cannes Lions...
2015/07/07 10:02
2015/07/07 10:02
18h
Interest in Formula 1 may have actually increased on the back of recent suggestions that the sport is in crisis, claims one of its leading figures. Martin Sorrell, a non-executive member of the F1...
2015/07/06 22:23
2015/07/06 22:23
1d
Morning Update: Anti-Airbnb ad says short-term rentals only benefits real estate moguls An anti-Airbnb group released a new advertisement Monday in an effort to dispel the idea that the short-term...
2015/07/06 20:09
2015/07/06 20:09
1d
Eagle Eye’s software also enables retailers to register patterns of shopping behaviour and adapt promotions accordingly. It can be used to combat fraud, as grocers often complain that money-off...
2015/07/06 15:44
2015/07/06 15:44
1d
Another independent Canadian ad agency has sold to a global holding company, in a bid for the kind of broader worldwide presence many large marketers are now demanding. On Monday, Montreal-based...
2015/07/06 00:35
2015/07/06 00:35
2d
Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition. Over the past...
2015/07/05 18:12
2015/07/05 18:12
2d
Nick Denton looks across a crowded terrace during the Cannes Lions advertising festival and says, slowly, “A lot of business gets done here, but the ambience … it’s appalling.” Tall, with...
2015/07/05 10:57
2015/07/05 10:57
2d
LONDON -- Facebook this spring commissioned a San Francisco company called SalesBrain to gauge how consumers responded to ads viewed on a smartphone versus a TV screen. Neural researchers used various...
2015/07/04 14:42
2015/07/04 14:42
3d
What fascinates me is how the heads of the world's biggest businesses lead their companies and deal with the personal and business pressures of being at the top. I have been a business journalist for...
2015/07/04 01:52
2015/07/04 01:52
4d
For my money, it is infrastructure that should demand much of his attention. Five years ago, we were presented with a National Infrastructure Plan – a vision for how the Government wanted to transform...
2015/07/03 11:55
2015/07/03 11:55
4d
DAVAO CITY — The Regional Trial Court (RTC) has yet to rule on the petition to absolve the three accused in the murder of businessman Richard King in order to testify against accused Police...
2015/07/03 11:09
2015/07/03 11:09
4d
Under a contract with the Cuban state-owned Palco Group, the world’s biggest advertising network now has a permanent executive based in Havana who will be backed by a local support team. Since...
2015/07/03 08:43
2015/07/03 08:43
4d
MANILA - Pork barrel scam whistleblower Benhur Luy on Friday recounted his days of detention which was allegedly ordered by scam mastermind Janet Lim Napoles. At the continuation of the cross...
2015/07/03 01:53
2015/07/03 01:53
5d
Campaign pulled from Cannes Lions shortlist after client reveals it didn’t sign off on entry A public safety campaign shortlisted at the Cannes Lions was entered without the authorisation of the...
Read more at MumBRELLA, MumBRELLA
2015/07/03 00:13
2015/07/03 00:13
5d
The Venezuela-born entrepreneur has just come back from Africa and is in London for two weeks to ink the final details on the merger of Net-a-porter with Italian e-tailer Yoox. She has invested £15m...
2015/07/03 00:13
2015/07/03 00:13
5d
Professional services firm Towers Watson has long been an organisation that defies management. It is staffed by people who generally speaking are far more interested in their relationship with their...
2015/07/02 23:04
2015/07/02 23:04
5d
The move comes a day after the US and Cuba formally agreed to restore diplomatic relations on July 20. WPP, parent to the Ogilvy & Mather and J Walter Thomson advertising networks and which already...
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2015/07/02 13:38
2015/07/02 13:38
5d
With its new agency Venables Bell & Partners, Adidas Golf hopes to prove to consumers that golf is a real sport played by serious athletes. Plus, Jaguar is working with Wimbledon this year, using...
2015/07/02 10:13
2015/07/02 10:13
5d
The social network wants to attract more partners creating video in a fierce attack on the space that YouTube has dominated for a decade, according to technology website re/code. Facebook will offer...
2015/07/07 20:51
2015/07/07 20:51
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