William Strauss

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7d
The Manila Times
Millennial talk with Shaina and MatteoChristina Alpad, Lifestyle and Entertainment Reporter While the term “millenni
Millennial talk with Shaina and Matteo
The Manila Times / Posted 7 days ago
Christina Alpad, Lifestyle and Entertainment Reporter While the term “millennial” was coined by historians Neil Howe and William Strauss back in 1991, the use—or overuse—of the word only reached its peak 25 years later. Nowadays,... Read more
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29d
AdWeek
5 Reasons Marketers Have Largely Overlooked Generation Xafter Douglas Coupland's best-selling 1991 book Generation X: Tales for an Acce
5 Reasons Marketers Have Largely Overlooked Generation X
AdWeek / Posted 29 days ago
after Douglas Coupland's best-selling 1991 book Generation X: Tales for an Accelerated Culture. In 1993, Neil Howe and William Strauss published 13th Gen, the name they gave post-boomers. Why does any of that matter? "When we wrote our book,... Read more

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