Smart Bidding

Latest articles

6d
Search Engine Land
The lowdown on driving app downloads with Universal App campaignswhere and how to bid, and what creatives to serve to other users who fit simila
Search Engine Land / Posted 6 days ago
where and how to bid, and what creatives to serve to other users who fit similar characteristics. So it’s like DSA + Smart Bidding + similar audiences + a bunch of other stuff, all at the same time, across networks. Plus, it gets better the... Read more
22d
Search Engine Land
Google’s all-new, quite counterintuitive guide to ad testingIt’s better to have options. And here’s a quick note: No matter if you are usi
Search Engine Land / Posted 22 days ago
It’s better to have options. And here’s a quick note: No matter if you are using manual bidding with optimized rotation or Smart Bidding, our system is always working to find the best creative to serve. For the selected creative, Smart Bidding... Read more
28d
Search Engine Land
7 Google tips to supercharge your Shopping adsusers, advertisers and Google. The more stuff you give us to work with, the bet
Search Engine Land / Posted 28 days ago
users, advertisers and Google. The more stuff you give us to work with, the better user experience we can deliver.4. Use Smart Bidding to set bids at the query level You can still optimize product-by-product (query-by-query, really) with your... Read more

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