Smart Bidding

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7d
Search Engine Land
The AdWords 2x budget change: Considering the potential impactbudget will allow. That could now be as many clicks as 2x the daily budget will
Search Engine Land / Posted 7 days ago
budget will allow. That could now be as many clicks as 2x the daily budget will allow.Campaigns using Maximize Conversions Smart Bidding Implications: The whole point of Maximize Conversions bid automation is to spend the entire daily budget in... Read more
12d
Search Engine Land
Google announces AdWords daily budgets can overspend by 2x, automaticallywhile maintaining a set monthly budget is a good thing — an ideal case for mach
Search Engine Land / Posted 12 days ago
while maintaining a set monthly budget is a good thing — an ideal case for machine learning, and with the push to Smart Bidding, this change makes all the more sense. In many cases, small advertisers might not even notice the change, but... Read more

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